During my time working with Bank of Valletta in the marketing department, I played a key role in shaping the identity of BOV Club into a larger, more interactive social media experience. As the face of BOV Club on Instagram, I helped bring the brand to life through engaging content while ensuring that every campaign remained visually consistent and aligned with the brand’s evolving identity. Since the look and feel of BOV Club changes annually, I adapted creative direction that year while maintaining the core branding elements that made the platform instantly recognizable.

Beyond being the public face of the brand, I also worked as a content creator and manager, producing a wide range of creative assets including video edits, banners, GIFs, TV digital adverts, merchandise designs, and other promotional material. The role allowed me to strengthen both my creative and technical skills while learning how to manage brand consistency across multiple platforms and formats. Working with BOV was both a valuable professional experience and an enjoyable creative journey that pushed me to develop new ways of thinking, designing, and storytelling.