One of the biggest and most technically challenging digital projects I worked on was the creation of large-scale digital screen content for The Point Shopping Mall in collaboration with Bank of Valletta. The campaign promoted an interactive VR experience focused on scam awareness, where visitors at the mall could participate using virtual reality headsets and, upon completion, enter a random draw to win €50 shopping vouchers. The objective was to create a futuristic and premium campaign identity that reflected innovation, positioning the bank as one of the first locally to integrate VR technology into a customer-facing marketing campaign.

My role involved designing and adapting the campaign visuals across multiple large-format digital platforms throughout the mall, including the main event stall screens, elevator displays, and the surrounding 360-degree digital screens. One of the main creative and technical challenges was ensuring that motion graphics and messaging synchronized seamlessly across opposite sides of the circular display system. I developed layouts where text and visual elements were strategically separated yet designed to work together from every viewing angle, allowing visitors across the mall to experience the message consistently. The project strengthened my ability to think spatially, design for large-scale immersive environments, and maintain strong brand consistency across complex digital formats.